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Business opportunities

Join the Seniors Card program and watch your business grow

A man, woman and baby. Reach the fastest growing consumer segment in Australia through the Seniors Card program.

Join the program and celebrate the contribution seniors make to Victorian communities!

By providing a discount your business will help older Victorians continue to live independent, active and healthy lives.

Realise the benefits

Learn about the fastest growing consumer segment in Australia: seniors

Marketing opportunities

Discover marketing and advertising opportunities with the Seniors Card program

Seniors Card program Business Self-Service

Need to make a change to your details or discount offer?

Seniors Card participating business application form

Join the Seniors Card program and watch your business grow. There are no fees to join.

Tips on talking to seniors

Learn more about communication and marketing to older Victorians

Victorian Seniors Card and Carer Card Program

Victorian Seniors Card and Carer Card Programs Participating Business Terms and Conditions

Seniors Card Branding Toolkit

Guidelines on using the Seniors Card logo

Reviewed 28 February 2023